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Avery Dennison Showcasing Curvy, Brand Protection

Curvy creates up to 30 percent more space for primary labeling than flat surfaces.

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By: Jamie Matusow

Editor-in-Chief

Avery Dennison (Booth 210) is featuring its Fasson Curvy film labels at HBA. Fasson Curvy film labels combine a wraparound look with the shelf appeal of pressure-sensitive graphics, creating opportunities for a whole new range of bottle shapes and sizes. They allow up to 30 percent more space for primary labeling than flat surfaces, and because they reduce the need for two-ply label constructions, enable larger back panels to carry more product or multi-language information.

Also showcased is Fasson Brand Protection. Fasson Security labeling combats tampering, counterfeiting, retail theft and fraud with advanced technologies. With a wide variety of substrates and security features that can be added in single or multiple layers, brand owners can create a protective system for their brand.

In addition, Fasson flexible packaging materials feature a full complement of innovative laminations designed with convenience and portability for today’s fast-paced, grab-and-go lifestyles. Coupled with a broad range of materials and converting properties, flexible packaging creates the recognition brand owners want and consumers trust.

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